How to Sell a “Cold Case” Article

A great guide to pitching freelance stories from an accomplished senior member of one of my freelance writing groups. Putting it up here so I don’t forget it!

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“What do you do,” a colleague asked recently, “when you have a piece you just can’t seem to sell?”

It happens. It’s frustrating when an idea or article you’ve worked on so hard becomes the journalistic equivalent of a cold case, but that doesn’t mean all the work you’ve put into an assignment is for naught. Here are a few strategies worth trying before giving up on a piece.

1. Use your running pitch list to your advantage.
If you don’t know what I mean by running pitch list, read this post and take a close look at the visual. A running pitch list allows you to track the progress of a piece continually, and if you get in the habit of scheduling one day a week on which you dedicate an hour or two to pitch follow ups, you’ll whittle away at your cold case rate.

Every time you…

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About msmarguerite

Young Quebec City-based freelance journalist. once and future nomad. I blog about life, about travel, about things I notice and every so often about work. I enjoy language learning, singing, swing dancing, skating and...other stuff, sometimes. My heart is somewhere in East Africa, Haiti or Eastern Europe. English, français, русский, malo slovensko, un poco de espanol, um pouco de português ndiga ikirundi, mwen ap aprann kreyòl...
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